Colleen Wakefield

So many products are simply a rehash of other products, and the same goes for books. Someone wants to write a book on persuasion, so they buy five books on persuasion, read them and then take all the best ideas from the books and write a new course or book or whatever. But what if … Read more

You’ve just finished writing the sales copy for your new product. Wouldn’t it be great if there was a way to test your copy BEFORE you actually send prospects to it? Because think about this – if you send 1,000 people to your sales letter and NOBODY buys, you’ve just wasted all that traffic. And … Read more

In Chip and Dan Heath’s book ‘Decisive,’ they lay out three ways to make truly excellent decisions that can have a very positive impact on your business and your life. 1: The Vanishing Options Test In 1994, Quaker Oats made the decision to buy the drink company Snapple for a whopping 1.8 BILLION dollars – … Read more

Here’s a ridiculously easy business you can run from Facebook using Facebook groups. It won’t take you much time, and it can net you a tidy little profit each month. Better still, you can create as many of these as you like. Grow them big enough, and you might make far more than $1,000 a … Read more

There are only so many hours in your day, which is to say, you can only do so much. In the beginning of your business, you’re probably doing everything yourself. But as things start working and making money, you’ve got to scale it up if you want to keep growing the business. If you don’t … Read more

If you decide you’re going to do something, do it. They’ve done dozens of studies over the years and they’ve found there is one major difference between successful people and unsuccessful people: Successful people launch. They get started. They get on with it. They just do it. Unsuccessful people get the same ideas and the … Read more

I feel almost silly writing an article on this topic, because I can sum it up in one sentence: Write about your own personal experiences in story form. That’s it! People love stories – especially true ones – that show you overcame an obstacle, solved a problem, created something positive and so forth. So if … Read more

Work expands to fill the time allotted – and even more time beyond that – if you don’t have a hard deadline. Thus, if you make it a goal to finish your new ebook in 3 months, at the 3 month mark you’ll either just be finishing, or worse yet you’ll realize you’re only halfway … Read more

Let’s be candid – You can discover these outsourcing secrets the easy way or the hard way, but you’re going to find this out sooner or later. The hard way is the way most marketers do it. They make mistakes when outsourcing, lose time and/or money, and then learn from their mistakes. I propose we … Read more

You read a book and a week later you hardly remember a thing. You watch a video and a day later it’s lost from your memory… The fix? Always write down your three biggest takeaways from anything nonfiction that you read or watch. Keep a notebook or file just for this purpose. Review it often. … Read more