Colleen Wakefield

You’ve just finished writing the sales copy for your new product. Wouldn’t it be great if there was a way to test your copy BEFORE you actually send prospects to it? Because think about this – if you send 1,000 people to your sales letter and NOBODY buys, you’ve just wasted all that traffic. And … Read more

Blogging can be a great way to position yourself as an authority and create customer loyalty – if you’re willing to devote the time necessary. Follow these 9 Tips for Better Business Blogging and you’ll be more successful! 1. Forgo the advertorial dribble. Decades ago some bright entrepreneur realized that if he wrote his sales … Read more

You already know how important content is for communicating your message, getting traffic and making sales. But you might be overlooking a few things that make your content truly great… Write for your readers, NOT for the search engines. Sometimes we get so caught up in optimizing our content for SEO that we forget we’re … Read more

Do you have a list? Or do you have access to a list? (Think JV with a list owner)… If so, you have the potential to make money fast. Let’s explore some possibilities… I received an email the other day from a mate who is changing niches. Apparently he is moving from IM to the … Read more

Next time you write a headline, see how many of these you can incorporate. Self-interest – This is the obvious benefit that keeps the reader on the page, reading what you have to say. For example, “Revealed at Last – 13 Perfectly Legal Ways to Make Money in Your Pajamas” Believability – Placing some kind … Read more

Well over a decade ago I bought and devoured an expensive course called “Hypnotic Writing” from Joe Vitale. If I remember correctly, it cost $1,000 and arrived in a heavy box with tons of CD’s and two thick manuals. And it was perhaps one of the best investments I ever made in learning not just … Read more